Here’s everything you need to know and how to join the clubhouse.
The Clubhouse app is becoming more popular and is currently available for iPhone and Android. The new social network, which relies on voice chats, initially only permitted invitation-only registration, which made the app even more exclusive in its early days and fueled its growth. But what exactly is Clubhouse App? How do register for the audio social network and why can it be interesting for your company? In this article, we offer you to know everything about this growing social network.
What is the Clubhouse social network?
The clubhouse is a mobile application that lets you create voice rooms where you can organize seminars, conferences, or virtual chats between different participants.
This social network was created by Paul Davison and Rohan Seth. Launched in 2020 only for the iOS operating system, it was later rolled out in April 2021 to the Android mobile system.
As the app itself says in its Play Store description, Clubhouse is “a more humane place on the internet, where people come together for good conversations”.
In these audio chat rooms, there are moderators, speakers, and listeners, with whom we can limit ourselves to listening or interacting only by voice, without using video, text, or images.
Moreover, when it was launched, clubhouse used the same strategy as Gmail in its infancy (or Ello, the social network that wanted to bury Facebook in 2014 ), that of entering via an invitation link.
Many people were drawn to join despite being unable to do so just by installing the app and the presence of notable figures from the business and entertainment spheres.
Thus, in February 2021, Clubhouse had already exceeded 8 million total users. The clubhouse does not let users share media content on other platforms, unlike Instagram, Facebook, or other apps.
Clubhouse, how does it work?
With different themes and filtering options based on user preferences, Clubhouse App functions like discussion groups:
There is open content, meaning you can hear what an influential person is saying and talk to them directly.
There are also private chat groups, allowing the user to interact only with friends.
On Clubhouse, it is not possible to record or save discussions, in contrast to other social networks or other platforms. Any activity that takes place at the clubhouse is kept there.
Moreover, when you enter the application, you choose a domain and inform the social network of your preferences to personalize your experience and the audio conference suggestions.
The user can interact in two modes:
- Listener: the one who listens.
- Speaker: the one who speaks.
When you enter a group as a listener and want to speak, you have to ask the moderator for permission, which works like in Zoom, by pressing the “Raise your hand” button.
There is also the “Clubs” function which consists of bringing together people with common interests. However, since each user may only form one club, the functionality is somewhat constrained.
Who can use ClubHouse?
Everyone, now (it was not the case at the beginning).
In its early days, the application was very exclusive. You needed to be invited by someone who was already engaged if you wished to enter.
As a result, thousands of users have been waiting to join this social network until additional spots opened up or a user invited them.
Chats are always live, and clubs have “speakers”, users who can speak during the conference, and “listeners”, who listen to the conversation. As the user used the application and participated in the chat rooms, he gained more invitations to then expand his network.
Why is Clubhouse so-called?
The name ” Clubhouse ” is not insignificant. The goal is to establish exclusivity and foster a feeling of being part of a small, chosen group. Not everyone could initially access the app.
You can follow the rooms or people you’re interested in, whether they’re your friends or influencers.
How to register and open an account on the clubhouse app on iPhone or Android?
The fact that clubhouse is available for iOS and Android means that all devices with these operating systems can download it.
To download the app, all you have to do is access the Google Play Store on Android or the App Store on iPhone and download it like the rest of the apps.
As soon as you have installed the application, it prompts you to register and log in. The phone number is a crucial component in this. This number serves as the account identifier for Clubhouse.
Next, a username is required: this is chosen once you log in for the first time. When you enter club house android, you will have to create a profile with a biography without a limit of characters in which you can describe yourself in the best way, as a means of presentation to the people who can see your profile.
In addition to that, you have to choose five topics of interest from which audio channels will be recommended to you. If you don’t select them at the beginning, you can always modify them from your account options.
What sectors make the most of it?
Clubhouse logo
Clubhouse social network
Admittedly, it is still too early to make predictions and confirm in which sectors the use of this social network could be very interesting.
However, in addition to influencers and celebrities, who already have their spaces and followers, we could soon see some brands there, especially those targeting B2B (corporate) audiences.
Indeed, given the relevance of speakers and influencers on the platform, collaboration with B2B influencers could represent a channel for companies wishing to land on Clubhouse.
Because this new social network could represent a valuable opportunity for brands to spontaneously create a community loyal to their company, and thus develop collaborations with partners and influencers. An almost infinite potential audience is provided by this social network’s availability on Android and iOS.
Here are a few areas that could benefit a lot from using this audio social app:
- Technology: by sharing opinions and reviews from experts in the technology sector.
- Digital marketing: this will be another excellent channel to stay up to date, listen to influential people in the sector, exchange experiences and acquire new knowledge about social networks, inbound marketing, online sales techniques, etc.
- Politics: The social media platform is ideal for discussions on political issues.
The 3 tips of Caroline Mignaux, Clubhouse expert, to succeed on this “audio-only” social network.
1- Collaborate!
Guests bring guests, the more you monopolize your internship, the less quickly you will create a network and a community on Clubhouse.
2- Think SEO, even on Clubhouse
On Clubhouse, SEO is the war’s sinew.
The more keywords that Clubhouse users search for in your bio, the higher you’ll rank in search results. The order of appearance of keywords and the recurrence of use is one of the keys to natural referencing on the Clubhouse application.
3- Be constant and fast
Velocity matters. The faster you go to get volume, the faster your number of followers will also increase.
PS: if you want to learn more about Clubhouse, don’t hesitate to consult her site, she shares great tips for success on this application which is still not very well known in the galaxy of social networks.
What future of Clubhouse?
The magic of Clubhouse lies in the fact that the platform offers a discussion space open to everyone to share their ideas, their knowledge, and their experiences, …
Finding like-minded people and even finding friends to talk to through Clubhouse or outside of the app is easy.
The application is designed for one or more people to chat while others listen to their conversation. Digital marketing, economics, politics, and journalism are some of the sectors that are currently making the most of it.
Clubhouse, though, still has a ways to go. We can’t wait to see how the app will evolve.
Clubhouse influencers could soon become as important (and sought after) for brands as Youtube, TikTok, Instagram, or Linkedin influencers!
